Our Journey
Est. 2019
Welcome to The Matka Khichdi, where we celebrate the timeless, comforting charm of India’s beloved superfood—Khichdi. Originating from the harmonious blend of rice and pulses, Khichdi is a symbol of simplicity and nourishment that has been cherished across generations and regions. This one-pot meal, often a baby’s first solid food, embodies the seamless balance of ingredients, bringing comfort and calm with every bite.
The Legacy
Khichdi has a storied history, dating back to the times of Alexander the Great. Ancient texts and historical accounts, including those of Megasthenes, the Greek ambassador to Chandragupta Maurya, mention the widespread enjoyment of this rice-and-pulses dish. The mighty Rajwadas and Mughal emperors like Akbar were known for their fondness for Khichdi, embedding it deeply in India’s culinary traditions.
The Modern Twist
Founded in 2019 by Vikas Rathod and Alpesh Mehta, The Matka Khichdi reinvents this humble dish with a modern twist. Our founders, with extensive experience in sales, marketing, branding, and consumer relations, have developed over 30 unique varieties of Khichdi, each incorporating flavors and ingredients from diverse cuisines. Their innovative approach ensures that every serving of Khichdi is not only nutritious but also a delightful culinary adventure.
Our Founders
Vikas Rathod, Founder & CEO
With over 12 years of experience in sales and a keen understanding of consumer behavior, Vikas Rathod brings incredible business acumen to The Matka Khichdi. His expertise spans sales, marketing, team building, and management. Vikas’s vision and leadership have been instrumental in revolutionizing Khichdi, making it a dish worth coming back to time and again.
Alpesh Mehta, Founder & CEO
Alpesh Mehta, with 11 years of experience in the food industry, excels in branding and consumer relations. His proficiency in staff management and his ability to identify and develop delicious recipes have been crucial in maintaining consistency and quality across all The Matka Khichdi outlets. Alpesh’s knack for spotting market trends early fuels the continuous innovation in our offerings.
Our Commitment to Quality
At The Matka Khichdi, we consistently strive to set benchmarks in our business to enhance every stage of operations. Our quality policy ensures that we provide maximum value to our franchisees and elevate our customers’ experiences by surpassing expectations in all aspects of quality. We meticulously monitor products and adhere to stringent quality guidelines to maintain the highest standards.
Join us on this Khichdilicious journey as we transform the humble Khichdi into a modern culinary delight, honoring its rich history while innovating for the future. Experience the taste, comfort, and tradition of The Matka Khichdi—where every meal is a celebration of simplicity and nourishment.
