Our Founders
Vikas Rathod
Founder & CEO
Alpesh Mehta
Founder & CEO
Vikas Rathod, Founder & CEO
With over 12 years of experience in sales and a keen understanding of consumer behavior, Vikas Rathod brings incredible business acumen to The Matka Khichdi. His expertise spans sales, marketing, team building, and management. Vikas’s vision and leadership have been instrumental in revolutionizing Khichdi, making it a dish worth coming back to time and again.
Alpesh Mehta, Founder & CEO
Alpesh Mehta, with 11 years of experience in the food industry, excels in branding and consumer relations. His proficiency in staff management and his ability to identify and develop delicious recipes have been crucial in maintaining consistency and quality across all The Matka Khichdi outlets. Alpesh’s knack for spotting market trends early fuels the continuous innovation in our offerings.
The Legacy
Khichdi has a storied history, dating back to the times of Alexander the Great. Ancient texts and historical accounts, including those of Megasthenes, the Greek ambassador to Chandragupta Maurya, mention the widespread enjoyment of this rice-and-pulses dish. The mighty Rajwadas and Mughal emperors like Akbar were known for their fondness for Khichdi, embedding it deeply in India’s culinary traditions.
The Modern Twist
Founded in 2019 by Vikas Rathod and Alpesh Mehta, The Matka Khichdi reinvents this humble dish with a modern twist. Our founders, with extensive experience in sales, marketing, branding, and consumer relations, have developed over 30 unique varieties of Khichdi, each incorporating flavors and ingredients from diverse cuisines. Their innovative approach ensures that every serving of Khichdi is not only nutritious but also a delightful culinary adventure.
